If you've been paying attention, you know that Instagram, Twitter, and Tik Tok among other platforms have been censoring pages like crazy. Creators of colors and LGBTQ creators are especially at risk. Pages have been shadow banned and deleted without any prior l=knowledge. The social streets ain't safe for us!
We cannot depend solely on these platforms to stay connected to our audiences anymore, which is why email list building is so important! It's crucial to have multiple channels to stay connected to your target market and the audience you worked so hard to build. An email list and a website with relevant info is a great place to start.
But don't panic, do your research and continue to use your platforms in a way that works for you. Now is the perfect time to explore new and innovative ways to connect to the people that you relate to.