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Case Studies

Check out some of our past client work!

Pinetart Co Client - Bibi Stewart


Modest Tea Boutique

Coaching | Strategic Planning | Brick & Mortar Growth Strategy | Operational Strategy

Bibi Stewart of Modest Tea Boutique was running a full-scale operation out of her home doing design, styling, and consignment while welcoming customers in for fittings. She wanted to grow her business and diversify her offerings but was overwhelmed managing her family while industrial equipment took up valuable space in her home. She needed a strategic plan, operations revamp, a team and a brick-and-mortar location to run her business and house the equipment.


We began our work together in July 2020 and by August we found her the perfect location. By November, she was moved in and could free up space in her home. She immediately hired her first staff member who was able to help with client interaction and orders. Bibi continues to run her location and has expanded her offerings. If you're ever in Newark, you can pay her a visit at 11 Clinton St. Newark, NJ 07102.


Al-Munir LLC

Coaching | Operational Strategy | Copywriting | Strategic Planning

Bilal Walker of Al-Munir LLC came to us in need of strategy and ideation to support his business growth. We started by creating roles, responsibilities, and job postings for the organization to grow its team. As they moved into the farming season, we crafted press releases for their upcoming programs and coached them on operations and organizational strategy through the season. As they prepared to close out 2021, we created an end-of-year sponsor letter and exit survey for one of their seasonal programs. Al-Munir continues to plan dynamic growth with the expansion of their two urban farms and their new non-profit, Urban Seeds Grow in 2022.

Pinetart Co Client - Al-Munir Logo
Pinetart Co Client - Shelly Strothers


Shell Spin - Incenses in the Hood Rollout

Coaching | Project Planning | Timeline Creation and Accountability 

Shelly aka Shell Spin is a multidisciplinary creative whose talents include DJing and spoken word. Shelly came to us to help her get organized in preparation of the rollout of her spoken word project, "Incenses in the Hood". We helped create a timeline leading up to the release and assisted in content strategy which included IG Live interviews on topics related to the release. The project can be heard on Bandcamp.


The Rotary Club of Newark NJ

Event Strategy | Event Production, Planning, and Logistics Guidance | Agenda Creation | Attendee Management

The Rotary Club of NJ came to us to support them in celebrating the culmination of their Read 4 Life Book project where they distributed over 40,000 books with the help of members from Rutgers University, Beta Alpha Omega Chapter of Alpha Kappa Alpha Sorority Inc., and My Very Own Library division of The United Way of Greater Newark and more. Catered by local chef Sean Hassan, we put together an inspiring event where volunteers and partners were awarded for their contributions to the project.

We did a pre-event assessment identifying client and venue needs, coordinated all logistics and created and managed attendee invites.

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